MARKETING-CLOUD-CONSULTANT FREQUENT UPDATES - MARKETING-CLOUD-CONSULTANT EXAM CRAM PDF

Marketing-Cloud-Consultant Frequent Updates - Marketing-Cloud-Consultant Exam Cram Pdf

Marketing-Cloud-Consultant Frequent Updates - Marketing-Cloud-Consultant Exam Cram Pdf

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Salesforce Marketing-Cloud-Consultant Certification Exam is designed for professionals who want to validate their expertise in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is ideal for individuals who work with Marketing Cloud and want to demonstrate their knowledge and skills in various areas, including email marketing, mobile messaging, social media, and more. Salesforce Certified Marketing Cloud Consultant certification exam covers a wide range of topics related to Marketing Cloud, such as data management, audience segmentation, automation, and reporting.

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Up-To-Date And Verified Salesforce Marketing-Cloud-Consultant Exam Questions For Preparation

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Salesforce Marketing-Cloud-Consultant Certification Exam is an excellent certification for professionals who want to establish their careers in the field of marketing automation. It is a globally recognized certification that validates the skills and knowledge of an individual in using Salesforce Marketing Cloud to drive business growth and revenue. Salesforce Certified Marketing Cloud Consultant certification helps professionals gain recognition in the industry and opens up new job opportunities.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q50-Q55):

NEW QUESTION # 50
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

  • A. Create a list in each BU and add subscribers with a matching Region to the list.
  • B. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
  • C. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
  • D. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

Answer: B

Explanation:
Explanation
To limit subscriber records by BU based on the 'Region' profile attribute, Northern Trail Outfitters should select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding profile attribute. This will allow users who are assigned to a BU to only view and send to subscribers who have the same region value as their BU. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5


NEW QUESTION # 51
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?

  • A. File import to data extension
  • B. Smart Capture form on website
  • C. Batch file dropped to SFTP
  • D. Salesforce Triggered Sends

Answer: D

Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should use Salesforce Triggered Sends.
Salesforce Triggered Sends are emails that are sent from Marketing Cloud in response to events or changes in Sales Cloud objects, such as contacts or campaign members. Salesforce Triggered Sends allow marketers to send timely and relevant emails based on Sales Cloud data and actions.References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5


NEW QUESTION # 52
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?

  • A. Journey Builder Transactional Send Journey.
  • B. Automation with a Send SMS and Send Email activity in separate consecutive steps.
  • C. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
  • D. Journey Builder multi-step journey with an API entry event and a decision split.

Answer: D

Explanation:
Explanation
To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5


NEW QUESTION # 53
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

  • A. The customer will be unable to use synchronized data extensions.
  • B. The customer will be able to use Reports and Campaigns as audiences.
  • C. Tracking Data will not be returned to the Sales Cloud email recipient.
  • D. Email Sends will fail if the Contact ID or Lead ID is not included.

Answer: D


NEW QUESTION # 54
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

  • A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
  • B. Create a user-initiated message to logged-in customers to send once the website is restarted
  • C. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
  • D. Create and send an apology email that includes a discount for a future purchase to all customers.

Answer: B

Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.


NEW QUESTION # 55
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